A few months back, in the depths of Oregon winter, I had the absolute luxury of photographing for West Coast Athletic Club in Santa Barbara, CA for their latest branding + ad campaign highlighting their remodeled Santa Barbara Athletic Club.  With a fabulous crew in tow, we spent a day shooting around iconic Santa Barbara locations to create images that will be featured in print as well as in the gym itself.  Below is one of their preliminary ads as well as a few outtakes.

Thanks to the amazing team from WCAC, Krista Treide of Made For Good, Sports Unlimited, and the game-for-anything talent for helping to pull this spectacular day together.

I had the most incredible good fortune, thanks to Krista and her wizardry of networking + branding {see Made For Good}, of paying Santa Barbara a visit back in January for a commercial shoot {show + tell to come at a later date}, and in the course of this trip, was able to reconnect with my friend and her most amazing guy.

Krista + Ben are not so into schmoopy, but I just have to say, at the risk of not being invited back…my heart positively melts watching the two of them together.  They are so deserving of one another and I am over the moon the universe delivered them into each other’s lives.

Thank you both for allowing me to be a witness.